Interest in motorbikes and bike racing has grown exponentially in the last decade, and through the sport it is possible to target a very active and dedicated audience.

British Superbikes (BSB)

In 2009/10 BSB was the most televised motorsport in the UK with over 240 hours of broadcast coverage. Eurosport – 180 hours, 55 live. ITV1 & ITV4 – 60 hours of highlights.
  • Total onsite event attendance in 2009 – 368,661
  • Total TV audience viewing figures in 2009 – 7,830,698
  • Championship website receives 80,000 visitors per week
  • Venues close to London, Liverpool, Manchester, Birmingham, Glasgow, Edinburgh, Newcastle
BSB Sponsorship package:
  • Complete branding of leading rider’s crash helmet
  • Logo on race suit
  • VIP hospitality – 12 places over 6 events
  • Three personal appearances per year
  • Branding & links on rider website
  • Exclusive rider blog on sponsors website
 
The Isle of Man TT
 
With over 1200 registered journalists the TT generates £1 million of national press coverage in the UK alone, and over £3 million globally. 
  • MCN gave over 70 pages of coverage in 2009, including 3 cover stories and an 18 page TT preview insert.
  • TT news and feature stories also appeared in all UK national papers including The Times, The Sunday Times and The Guardian.
  • The Telegraph listed the TT as the number one must see summer sporting event above The Ashes, Wimbledon and Royal Ascot
Isle of Man TT/ Road Race Sponsorship package:
  • Complete branding of the top TT rider’s crash helmet
  • Logo on race suit
  • Three personal appearances per year
  • Branding & links on rider website
  • Exclusive rider blog on sponsors website
 For further information, please contact 01357 523188 or email info@the-inside-line.co.uk