The PR and marketing landscape is changing.

The growing use of smartphones and tablets means the digital world has never been closer to the fingertips of consumers, and to ensure that a product or service is at the very forefront of its marketplace a strong online PR presence is increasingly essential as part of a successful promotional strategy.

Through its involvement in the sports industry, a sector that embraced online PR and social media channels early, The Inside Line has been heavily involved in this rapidly evolving area of PR and marketing for a number of years.

This experience has allowed us to develop a range of strategies that can engage your audience through online PR and social media to extend the reach of your traditional public relations and marketing campaigns.

We can also design and build your channels from the ground up incorporating your existing branding or creating a new evolution of it, then train you and your staff to take control of social media through The Inside Line's online PR training programme.

Every business is different, so why accept a generic solution? The Inside Line carries out a thorough online PR and social media audit for every client in order to understand their unique objectives and create a bespoke strategy that will deliver results and a clear return on investment.

The online PR and social media services offered by The Inside Line include:

  • Online PR strategy development
  • Audit and review of existing social media channels to improve engagement - including Facebook, Twitter, YouTube, Flickr, LinkedIn, blogs
  • Creation of content - including text, video, images and interactive competitions
  • Design and setup of new social media channels - including custom Facebook HTML pages, Twitter backgrounds and YouTube backgrounds
  • Content distribution and management
  • Results monitoring and reporting
  • Social media training for individuals or groups
  • Development of company social media policy guidelines

To find out more about how we have helped our clients achieve measurable results through online PR and social media contact 01357 523 188, email info@the-inside-line.co.uk or tweet us @theinsidelineuk