Podge and The Inside Line join forces

Podge Publicity, a PR and media relations consultancy with a strong experience base in culture, adventure tourism and sport projects and events, is joining forces with The Inside Line.

Over the coming months Podge and The Inside Line will integrate their services to become an agency capable of delivering both sporting and commercial projects. The integration gives a strong capability in marketing, public relations, design and sponsorship activation and management.

Gavin Miller, Director of The Inside Line, said:

"I have always been impressed by the level of exposure that Podge has managed to achieve for their clients in the action sports market. Around 18 months ago I had the opportunity to meet the team at Podge, it was at this point I realized that both businesses had a number of similar skills but more importantly many complimentary services. I decided to approach Paddy Cuthbert, the MD of Podge and suggest that we should maybe consider working together on projects. We soon understood that a combined force was going to be beneficial for our clients. We now are a number of months into the integration of the business and everything is working well.”

Paddy Cuthbert, Director of Podge Publicity, said:

“Joining forces with The Inside Line has been a really positive move for Podge and for our clients.  The Inside Line’s strong skills base and experience in marketing, sponsorship activation and management and design means that we can offer clients a much stronger and more rounded package when it comes to building profile, exposure and brands.  Working as part of The Inside Line team also brings with it a fantastic opportunity to plan and deliver some exciting projects in new sectors, an exciting challenge for 2012 and beyond.”

Further Information on Podge:

Paddy Cuthbert, who has run Podge for the last ten years, brings with him strong PR and media relations, client positioning and brand building skills together with a real creative flair when it comes to media opportunities and  events.  He has run the communications campaigns for high profile international sporting events including The GE Edinburgh ITU Duathlon World Championships 2010, The FITA Archery World Cup Final 2010, The UCI Mountain Bike & Trials World Championships 2007 and The UCI Mountain Bike World Cup 2002 to 2006 at Fort William, Edinburgh’s Hogmanay - 2000/01 to 2003/04 and The Corona Extra PWA World Cup 2007 and The Tiree Wave Classic 2004 - 2006, Isle of Tiree; amongst other cultural and a tourism projects.

http://www.podge.co.uk