Mylne Yachts brings The Inside Line on board

Historic Scottish firm Mylne Yachts has appointed The Inside Line to assist in developing its brand and generate awareness of a new range of products and services.

A.Mylne & Co. was founded in 1896 and was one of the world’s most respected leisure and sporting yacht designers in its heyday.

Having been acquired by well-established Fife business ACE Marine Ltd, it is now set to chart an ambitious route to once again become a leader in the industry.

The Inside Line, which is based in Strathaven, will look to draw on Mylne’s extraordinary heritage, including its huge archive of classic yacht designs, and the company’s exciting new 21st century creations in order to propel the brand back to the forefront of international boating.

As well as promoting Mylne’s unique story The Inside Line will also bring together the worldwide community of Mylne yacht owners through social media.

David Gray, A. Mylne & Co. director, said:
"We are delighted to be working with the Inside Line, who have a track record of promoting distinguished brands. We look forward to spreading the word that Mylne Yacht Design is active once again, and working with The Inside Line in this new partnership"

Gavin Miller, director at The Inside Line, said:
“We’re very excited to be working with Mylne. For the past ten years we’ve been involved at the prestige end of the automotive market, and it’s nice to have the chance to take what we have learned into the world of classic boats and yachting. We feel the experience we have of delivering campaigns to global audiences means we can really assist Mylne in re-establishing itself as a worldwide brand and connect with the relevant markets.”

To find out more about A. Mylne & Co. log on to: www.mylne.com