Introducing our latest social media project: CollardCam

Blog post - by Graeme Cleland, Communications Director, The Inside Line.

We have been lucky enough over the years to work with some great clients who do exciting things with racing, rallying and supercars - all of which produce really eye-catching content.

With the growth of web TV and social media there has never been a better time for those involved in competing in motorsport, or sponsorship to get their message out there directly to consumers.

That's why we've been working with the likes of Dunlop MSA British Touring Car driver Rob Collard on his very own personalised YouTube channel; CollardCam.

Check out the behind-thescenes action from the latest round of the championship at Oulton Park below.

You can also get all the latest news and images from Rob Collard's 2010 BTCC season at The Official Rob Collard BTCC Fan Page.

If you are interested in understanding more about how we can use social media to promote your brand, company or product email info@the-inside-line.co.uk or message us on Twitter.