Case Study - Scottish Motorsport Show
In April 2006 The Inside Line was approached to organise and promote a new concept of motorsport show. The event would combine both two and four-wheel motorsport fraternities and bring the action closer to the public.
The target was to create a show that would allow visitors a chance to experience something they would normally never get the opportunity to - with the onus on live action.
With The Inside Line’s exceptional links in the automotive and motorsport industries, the opportunities were available to bring some real stars to the show. However, the promotional budget for the first year of the show was small – so a creative solution had to be found to attract targeted crowd.
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